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ACS eCommerce solution

This eStore for catering equipment drives buying confidence by leveraging 3D product views.

Клиент и сфера деятельности

AllCateringSupplies
Commercial kitchen equipment store
HoReCa

AllCateringSupplies is a new brand based in UK, but the company behind it has more than 20 years of experience in catering equipment commerce, professional kitchen design & installation.

Описание проекта

AllCateringSupplies turned to us thanks to a recommendation from another customer of ours.

They requested a modern solution for their e-commerce website that will make their brand stand out and drive sales up while reducing workload for its employees.

Целевая аудитория

Аудитория

HoReCA Businesses

Аудитория

Equipment Dealers

Аудитория

Kitchen Designers

По итогам анализа мы выявили

Проблемы, которые требовали решения

Команда проекта

Project Manager
Business Analyst
DevOps Engineer
2 middle front-end Developers
Senior back-end Developer
Solution Architect
QA Engineer
UI/UX Designer

Технологии и инструменты

React React
TypeScript TypeScript
C# C#
Microsoft SQL Server Microsoft SQL Server
Mailchimp (Mandrill) Mailchimp (Mandrill)
Figma Figma
Jira & Confluence Jira & Confluence
Blazor Blazor
PostgreSQL PostgreSQL
Docker Docker
sage sage

Подробности

Как наше решение помогло клиенту

Transforming complexity into an intuitive digital experience

Our solution addressed the challenge of managing hundreds of thousands of possible product combinations by implementing a robust 3D configurator.

This not only reduced errors and decision fatigue, simplified the buying journey but also created a highly engaging, interactive experience that made the brand more memorable.

By presenting complex equipment combinations in a clear, visual way, AllCateringSupplies was able to showcase the depth of their offering without sacrificing usability. This ultimately helped convert interest into action, as customers could confidently build and visualize their purchases before checkout.

Transforming complexity into an intuitive digital experience
3D Configuration
Smart filters & search
Self-adaptive navigation

Automation & operational efficiency gains

A critical part of the solution was replacing manual processes with automation across multiple business functions. The platform was seamlessly integrated with CRM and accounting systems, enabling automatic data synchronization, order processing, and customer lifecycle management.

Key efficiency improvements included:

  • Automatic user account creation after successful checkout, eliminating onboarding friction.
  • Automated email campaigns and follow-ups, improving customer retention with minimal staff involvement.
  • Simplified product and pricing updates through centralized management tools.
Automation & operational efficiency gains
Data synchronization
Opayo integration
Price management
Integrations with CRM & accounting

Driving customer acquisition & engagement

The 3D configurator became a central element in differentiating from competitors. By offering an interactive and immersive product exploration experience, the platform increased both customer acquisition and engagement rates.

Additionally, the seamless checkout flow and automated registration process reduced drop-offs and encouraged repeat usage.

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Yaroslav Zhmayev

Yaroslav Zhmayev

Solution Architect, CTO

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